The mission of the Rainforest Alliance (http://www.rainforest-alliance.org/
) is to protect ecosystems, people and wildlife. Coffee growers who participate in the program must meet rigorous standards that conserve biodiversity and provide living wages for the growers. That means this coffee is more costly than other Colombian coffees. Certified Rainforest coffee can be a specialty coffee, but many are not. This estate coffee displays a traditional Colombian flavor profile and the perfect preparation of the green coffee beans means they roast to an even perfection. The green credentials of this coffee do not detract in any way from its superior quality.